Our History

It was the late 1950s when Harry Ehlers, an avid fisherman and advertising executive for the maker of Totes rubber rain boots, first saw a boot mold being dipped into plastic. He'd been looking for a way to pull the big bass from weedy farm ponds, and at that moment his vision of a soft, hollow-bodied frog lure was born.

Encouraged by his fellow outdoorsmen, Harry began working at night developing the lure. After a few months (and more than a few ruined pots and pans) melting and molding rubber in his kitchen, he  perfected the design - the world's first weedless frog! Advertising in the classified section of Field & Stream soon brought in enough orders to make Snag Proof a full time business, and the company moved into its current facility outside of Cincinnati, Ohio.

Today, Harry's kids (Harry Jr. and Connie) carry on the Snag Proof tradition. They are continuously improving on this American original, offering more than 25 varieties of fish-catching weedless lures, and helping fishermen everywhere enjoy the thrill of a monster bass blowing up through the lily pads.